CR communication
Why is external communication about sustainability so important? How can you comply with the Authority for Consumers and Markets (ACM) guidelines? In this webinar we will guide you through the background, obligations and guidelines on sustainability communication. Control Union and Lenzing will explain you all about certification and chain of custody. We will end with practical tips and many examples of how to integrate this in your communication.
This webinar is also very relevant for communication/marketing officers in your company.
Suggested reading for participants in advance: ACM guidelines
PROGRAMME
• Welcome & Introduction: Miriam Geelhoed, Modint
• Short overview ACM guidelines: Miriam Geelhoed, Modint
• Introduction in Certification and labelling: Dorine Leeuwerik, Control Union
• Lenzing chain of custody: Liliana Morfin Huber, Lenzing
• Sustainable communication in marketing: Joan van Ee, Modint
• Expert panel Q&A
